Clinic Growth Audits.
Actionable insights. Strategic awareness. Faster growth.
You don’t heal your patients using guess work. And your clinic won’t grow by guess work either.
It will grow by understanding what’s working, what’s missing, and where to focus next.
Our suite of Clinic Growth Audits gives you expert feedback, prioritised recommendations and a clear path for immediate improvement, all for $499 per audit.
Choose the area you want to optimise below.
Social Media Audit
Website Audit
Online Brand Audit
Customer Touchpoint Audit
Why choose a Know Network Audit?
At The Know Network, we take a practical, education-first approach to clinic growth. These audits are delivered by experts who understand both the clinical and business side of allied health, giving you insights that are strategic, actionable, and aligned with real clinic growth goals.
How It Works
Choose your audit(s)
Complete a short intake form
We review your channels or deliverables
You receive a detailed report and recommendations with two weeks of sending your intake form
You implement with direction and confidence
Clinic Growth Audits
$499 each
Social Media Audit - $499
Do your social channels reflect the quality of your care, and attract the right patients?
Our Social Media Audit evaluates your clinic’s presence across Instagram, Facebook and LinkedIn to identify:
Audience alignment with your ideal patients
Clarity of messaging and brand voice
Content performance patterns (what resonates and what doesn’t)
Conversion signals between your social media and booking insights
Community engagement optimisation opportunities
Benchmarking with other local allied health and local community services
Deliverables
Audit report with insights and scoring
Top 5 tactical recommendations
Content roadmap to increase engagement and conversions
Outcome
Know what to post and how to turn followers into clinic bookings. This audit isn’t a “how to get 30k followers in ten days” analysis, this is a “how can you be strategic in your social media to attract and lead the patients who actually matter to your business” audit. We would rather you attracted 30 new high value patients to book and rebook with you, than receive 30k views on a reel.
Website Audit - $499
Is your website driving enquiries, or causing drop-offs? Is it adding to your brand, or is it actually taking value away from your brand?
Your site speed, number of touchpoints to lead your patients to make a decision, and ease of use are all directly linked to potential patients abandoning their booking with you.
Your website is your 24/7 clinic storefront, so you want it working well.
We’ll assess:
Messaging clarity
User journey
Homepage effectiveness
Contact and booking path optimisation
SEO basics and search intent alignment
Page performance (speed, UX, CTAs)
Trust signals (testimonials, credentials, social proof)
Deliverables
Website health score
UX improvement checklist
Priority fixes for conversions
Technical SEO and content recommendations
Outcome
A website that turns visitors into patients, with fewer barriers and clearer calls-to-action. In allied health we aren’t trying to “convert” short-term attention with low-value purchases. A cheap conversion will get you low-value, one-time patients that will take more energy than they give back. If your marketing is attracting the right patients to your brand, we want you to be able to confidently lead your potential patients into making a decision to book with you.
Online Brand Audit - $499
Does your brand reflect the value and expertise of your clinic? Is your brand attracting exactly the right type of patient you want coming to see you? Long-term, high-value patients that want what you have?
Brand isn’t just a logo. It’s what people feel when they interact with you. It’s how they know they’ve come to the right place, and it’s how you will attract them to you.
A consistent brand will convey the message your ideal patient wants to hear, and the louder this brand is, the more ideal patients you’re going to get.
We audit across your online presence:
Brand clarity and differentiation
Visual identity and consistency
Value proposition and positioning
Cohesiveness across channels
Perception gaps and opportunity areas
Deliverables
Brand strength assessment across your online platforms
Message alignment analysis
Visual and tone recommendations
Brand identity opportunities
Outcome
Opportunities for a stronger, more intentional brand that attracts the right patients and builds trust.
This audit is not a performance audit of your marketing platforms, it is an assessment of the strength and weaknesses of your brand online.
Whether you attended our seminars or not, this is an opportunity for you to kickstart any immediate changes to your brand with targeted advice.
Customer Touchpoint Audit - $499
From first discovery to first booking, is your patient journey seamless?
Your customer touchpoints are crucial opportunities for your patients to interact with your brand, and how you manage these touchpoints will speak louder than any colour palette or cute carousel.
We map and assess every digital point your patient experiences with your clinic, including:
First discovery (search, social, word of mouth)
Website navigation and initial impression
Contact form and booking process
Automated replies & reception experience
New patient intake flow
Follow-up communication
Deliverables
Touchpoint map & friction analysis
Priority improvements
Patient experience score
Automation & systems suggestions
Outcome
Opportunities for smoother, more patient-centric experiences to increase bookings, referrals and retention.
Want More Than an Audit?
Our audits can be bundled with coaching, strategy sessions, seminars, mentorships or pathway planning for your 2026 growth, ask us how.
If you’re an allied health practitioner who wants to grow your clinic, this masterclass is for you.
Growing a clinic is not about luck, location or working harder (although a little bit of each of those does help).
It’s about identity, strategy and knowing how to build a business that can hold your growth.
In this free live masterclass, Michelle Smith (Co-Founder of The Know Network and owner of two thriving allied-health clinics) will walk you through the exact steps, decisions and systems that allowed her to expand into a second clinic in close to 2 years of opening her first, and how she was profitable within the first week of opening both clinics.
Whether you’re dreaming of expansion or simply trying to get out of survival mode, let this masterclass be an inspiration and give you some strong direction for how you can launch yourself into 2026 prepared for the growth you want.
This Masterclass is perfect for:
Allied health practitioners
Clinic owners in any stage of business
Practitioners thinking about hiring, expanding or opening a second location
Solo practitioners who want to step into clinic ownership
Anyone who knows they’re capable of more but needs clarity and direction
What You’ll Learn
The real reason most clinics never scale, and why this has nothing to do with marketing, staff or patient numbers.
The business identity every practitioner needs before expanding, how knowing WHO you are as a practitioner determines HOW your business grows.
Michelle’s step-by-step clinic expansion strategy, the practical, operational and financial decisions she made, and the ones she’d skip next time.
How to design a clinic that grows with you, from systems to staffing to client experience: the foundations that create sustainable expansion.
The mindset shifts required for bigger success, the identity work that made scaling possible, and how to access it yourself.
Live Q&A: ask Michelle anything. Bring your questions. Bring your challenges. Bring your ambition.
Meet Your Host: Michelle Smith
Owner of two thriving clinics, co-founder of The Know Network, and former global brand strategist.
Michelle has helped allied health practitioners across Australia build stronger businesses, clearer brands and more sustainable success. Her superpower is showing practitioners what they're truly capable of, and giving them the tools and identity to get there.
This masterclass distils two years of real-world clinic expansion into 90 minutes of practical, honest, direct insight.
Save Your Spot
This is a free one-time live event, the session will not be repeated or recorded. Space is limited to ensure all attendees have access to the Q&A portion.
Reserve your free seat now.