Transform your allied health practice into a high-growth business.
Business and brand strategy for health professionals who want to lead with clarity and grow with confidence.
The Know Network gives you practical business and brand strategy seminars and coaching, providing a blueprint for creating a thriving business in the allied health industry.
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EARNED
Michelle didn’t just learn business strategy - she built two thriving acupuncture clinics using the exact methods we teach. She’s walked the path, so you don’t have to guess yours.
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LEARNED
Michelle & Cortney spent 30 years making multi-national companies successful with brand & business strategies. Now, they cut through the noise to bring the good stuff straight to you.
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PROVEN
Our clients don’t just listen to us - they implement, they thrive, and they win. The strategies we teach aren’t theories; they’re tested, applied, and built for results.
NEXT EVENTS
For clinic owners and health professionals who:
Have done the Know Your Brand or Know Your Self seminar
Understand the strategy, but struggle with doing the work in the context of their busy clinics
Want support to execute in real time: from website copy to booking flow to social media presence
Are ready to move from "learning" to implementation and momentum
Duration: 3 months
Format: Small group mentorship (max 12 people)
Delivery: Fortnightly video modules on each program pillar + Fortnightly 90-min live group sessions + shared Facebook or WhatsApp group + Personal online audit of digital presence + 1:1 review co-working session (optional additional 1:1 sessions for live co-working sessions)
Dates: First video module delivered after Easter 2026 and livegroup calls every second Tuesday for 12 weeks. Dates to come.
Pre-Sale Cost: $2,499 ($833 per month and payment plan available. Contact us directly)
Program Pillars
Each fortnightly session tackles one of the key execution areas, aligned with our teachings and the webinar topics:
Foundations Refreshed - Clarify your brand vision and implementation goals
Strategy lockdown - finalise your strategy and execution pyramids
Visibility & Voice - Practice showing up online and offline as the face of your brand
Content & Comms Strategy – Build an actual content calendar based on your brand tone, topics, and rhythm
Marketing Methods - Apply what works: email, SEO, paid ads, and partnerships (refer back to webinars)
Rituals, Consistency & Team Alignment - Embed your brand across the full patient experience
Structure
7 x Group Mentorship Calls (every two weeks)
Personalised audit of your digital presence
1 x 1:1 co-working session (booked with you)
Dedicated WhatsApp/Facebook group for questions, support, accountability
Live feedback on assets (e.g. “post this Reel draft,” “what do you think of this homepage headline,” “help me tweak this email flow”)
Access to templates and checklists bespoke for health business
Optional Co-working sessions (monthly 60-min implementation labs)
Why It Works
This is not another course. This is structured space to:
Finish and apply your brand strategy with expert guidance
Build marketing habits that stick
Work alongside peers who are equally committed to growth
Get fast, specific feedback and stay out of overwhelm
Spaces are limited to a maximum of 12 participants in our 2026 cohort.
Duration: 3 months
Format: Small group mentorship (max 12 people)
Delivery: Fortnightly video modules on each program pillar + Fortnightly 90-min live group sessions + shared Facebook or WhatsApp group + Personal online audit of digital presence + 1:1 review co-working session (optional additional 1:1 sessions for live co-working sessions)
Dates: Livegroup calls every second Tuesday 7:30pm - 9pm (Sydney time)
Pre-Sale Cost: $2,499 ($833 per month and payment plan available. Contact us directly)
(live co-working session optional extra $200 per session during the 3 month mentorship)
2-DAYS
SATURDAY & SUNDAY, 21ST - 22ND MARCH 2026
9:30am - 5:30pm
MELBOURNE
Ticket price: $1,499
Overview: This intensive 2-day seminar is designed to teach allied health professionals how to build a robust and authentic brand to sustain your long-term growth. You'll gain strategic insights and practical tools to differentiate your practice in a competitive market.
What You'll Learn:
Strategic Brand Development: Craft a brand that resonates with your target audience and reflects your clinic's core values.
Effective Marketing Techniques: Learn marketing strategies tailored to the unique needs of the allied health industry.
Business Growth Strategies: Identify and implement growth opportunities specific to your practice.
SEMINAR AGENDA
Day 01 / Know Your Brand: Know Your Strategy
Day 1 of Know Your Brand Seminar you will learn the fundamental skills of developing a sustainable business strategy. We teach you how to break down your business needs and prepare for building your strategy.
Day 02 / Know Your Brand: Build Your Strategy
Day 2 of Know Your Brand Seminar we teach you how to turn your career desires and business insights into a strategy that will deliver you a meaningful and lasting brand. You will leave this seminar knowing what to do next.
Why Attend: By the end of this seminar, you'll have a clear, actionable plan to elevate your brand, attract your ideal patients, and position your practice for long-term success.
Reserve Your Spot: Secure your place in this transformative seminar and take the first step toward redefining your brand.
